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PostHog

Open-source product analytics with event tracking and user behavior insights

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What you can configure

api_keyrequired

PostHog → Project Settings → Project API Key (starts with 'phc_')

regionrequired

Data residency region for your PostHog project.

sales_reportingrequired

Whether to report Proceeds after store taxes & fees or Revenue

anonymous_user_behavior

How to handle events from anonymous users (users without an app user ID)

sandbox_api_key

Optional project API key for sandbox events. Leave blank to opt out.

Related integrations

AdjustTracks subscription events in Adjust via S2S. Use one app token per platform, reuse values if both platforms share them, and leave any event token blank to skip that event.AirbridgeMobile measurement and attribution platform for performance marketing optimizationAmplitudeProduct analytics for web and mobile applicationsAppsFlyerMobile attribution and marketing analytics platformAppstackForward Superwall subscription events to Appstack for analytics and attributionAppStanceAppStance, formerly Search Ads Optimization (SAO), receives post install events of Apple Ads users from Superwall for ROAS optimization.

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  • A personalized walkthrough of the paywall builder
  • Guidance on your monetization and pricing strategy
  • Custom implementation recommendations for your stack
  • A look at proven paywall templates
  • Revenue-optimization best practices

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