The paywall tactics behind $100K/month apps

Less copy, fewer options, simpler CTAs — the counterintuitive paywall lessons from...

Turning Viral Memes Into Profitable Apps at 14 y.o. — And Scaling the System to 50+ Apps later

A podcast recap on how Rafael Kramer built a repeatable distribution engine—moving fast...

The Paywall Growth Lever Framework: How to Build Smarter Experiments, Faster

How we structure paywall experiments at Superwall: isolate variables, build clear...

Show paywalls based on where your users came from with Appstack and Superwall

Use ad campaign data to show personalized paywalls and increase subscription revenue

How to Start Testing When You Don't Know Where to Start

A practical framework to identify bottlenecks across your funnel, prioritize...

The App Marketing Strategy No One Talks About

Growing an app organically isn't exactly a walk in the park. Most founders struggle to...

Introducing the Superwall Figma Plugin

Take Figma designs and make them live, interactive paywalls in production with just a...

Selling a $120k/Yr App For Multiple 6 Figures

How Lotanna "Lotts" Ezeike turns underserved markets into profitable exits.

How a College Student Turned Hinge Dates Into Viral Startup Marketing

Learn the crazy story of how Eunice Lai became a startup CMO by doing the opposite of...

How I make $42k/mo passively with simple no-code apps (copy me)

Superwall Ships! 2025 Year in Review

Here's where we went in 2025, what worked in growth strategies, and where we're headed...

Why Users Cancel Free Trials Instantly (And How to Prevent It)

Reduce early churn by addressing cancellation anxiety and accelerating time-to-value